Written by Administrator | 26 July 2010

Through an innovative scheme known as "Mazda Approved Used Cars", the car magnate Mazda, revolutionized its dealership of used cars by providing access to the consumers via iPhones and other mobile phones, in addition to its already famous online dealership. This programme replaces what was then known as Zoom Zoom +, and is currently participated in by Mazda franchised traders in England, Northern Ireland, Scotland and Wales.
Mazda Marketing Manager Michael Stewart announced that this initiative arose from the desire of the company to invest in revolutionary web-enabled capabilities, considering that more than 25% of internet browsers use their mobile device to access the web; and the rate is increasing by the day.
Stewart further stressed the importance that the availability of the used cars can be accessed from hand held gadgets so that consumers can deal directly with their franchised dealers. The dealers buy Mazda cars online through cyber auctions and potential buyers can select via the 'online' showroom. They can also use the finance calculator provided by the Mazda Financial Services online for them to determine the most suitable purchase arrangements.
This new system will be more beneficial to the consumers because it is totally interactive. They can view photos of all the used cars that are available. And if they cannot find one that suits their preference, they can contact their local dealer online.
According to Stewart, later on, the dealers will be able to send text messages to would-be buyers informing them of the availability of their preferred vehicles. Also, these dealers can later on advertise non-Mazda car models in the locator, making them a total one-stop shop for used vehicles.
Mazda is famous for the reliability of its vehicles, which is a key deciding factor for buyers. By improving on their online services, they have strengthened the value of their products and would certainly generate more sales opportunities for their franchised dealers.
With this innovation, consumer access to available models, as well as interaction with dealers and financial services have never been simpler.